We help organisations to think about the way in which the interest, value, significance and meaning of the heritage and culture they care for is communicated to people. We understand that to achieve measurable learning outcomes, we need to inspire visitors to focus, engage, question, reflect and come to their own understanding of what an object, site or experience means to them.

Our approach to learning and interpretative planning provides a clear structure for comprehensive coverage of key stories and themes. We offer a framework for detailed planning that can make the most of resources and devise the best means of delivery for different visitor groups and individuals.

We often combine the development of learning and interpretation plans with effective audience development and community engagement strategies, as part of an overall Activity Plan. We can suggest and lead research-based and creative ways of consulting with current and potential visitors, users, partners, volunteers and other key stakeholders.

Through our shared expertise in learning and interpretation, we are confident to contribute to the development of extended partnership projects with a focus on learning, engagement and participation. These projects often follow a shared theme and may include both informal and formal learning programmes, training, mentoring and the involvement of volunteers.

Case Studies

The Pennoyer Centre

Text development for The Pennoyer Centre March – December 2010


Pennoyer Handling Display 11Client: The Pennoyer Centre project team

  • The award-winning Pennoyer Centre is based in a 15th Century Guild Chapel and Victorian School in Pulham St Mary, Norfolk.
  • The team successfully raised funds (including from NLHF) for the building’s restoration and conversion into a village centre.
  • This building has a fascinating history and now has a future purpose in the centre of village life.

The project

  • The project restored and extended the redundant Pennoyer’s School building into a centre for education, recreation, business and community activities.
  • It included interpretation of its history throughout the building and in a heritage gallery.

How we helped

  • Jocelyn worked with Access and Museum Design consultant Cassie Herschel Shorland on interpretation that followed the principles of inclusive design
  • She wrote and edited text for internal and external display panels
  • We set the criteria for text covering maximum word counts
  • We used a writing style with familiar rather than subject specialist words (unless explained), appropriate for the building and its users
  • We used formative evaluation and an iterative process throughout