We help organisations to think about the way in which the interest, value, significance and meaning of the heritage and culture they care for is communicated to people. We understand that to achieve measurable learning outcomes, we need to inspire visitors to focus, engage, question, reflect and come to their own understanding of what an object, site or experience means to them.

Our approach to learning and interpretative planning provides a clear structure for comprehensive coverage of key stories and themes. We offer a framework for detailed planning that can make the most of resources and devise the best means of delivery for different visitor groups and individuals.

We often combine the development of learning and interpretation plans with effective audience development and community engagement strategies, as part of an overall Activity Plan. We can suggest and lead research-based and creative ways of consulting with current and potential visitors, users, partners, volunteers and other key stakeholders.

Through our shared expertise in learning and interpretation, we are confident to contribute to the development of extended partnership projects with a focus on learning, engagement and participation. These projects often follow a shared theme and may include both informal and formal learning programmes, training, mentoring and the involvement of volunteers.

Case Studies

God’s House Tower

Interpretation Planning as part of Activity Plan for God’s House Tower


Client: ‘a space’

  • ‘a space’ is an arts organisation that plans to transform Gods House Tower, a 700 year old grade II* listed building, into a new cultural venue for Southampton
  • An innovative, successful and skilled organisation with a clear vision for offering a quality, contemporary cultural experience in Southampton
  • Excellent track record of partnership development and fundraising


Project: Development of Interpretation Plan for Gods House Tower

  • ‘a space’ had a NLHF Round 1 pass for the £2.2m project
  • ‘a space’ required a entirely new interpretation strategy and plan for Gods House Tower to provide the basis for development of its NLHF Activity Plan [link under Activity Plan category to project description for GHT]


How we helped

  • We brought our experience and knowledge of best practice in learning, interpretation and participation to the projects
  • We worked with trustees, staff and volunteers to agree the core project aims and identify barriers to access and understanding
  • We planned and delivered workshops to identify the key themes and storylines, target audiences and interests, and different ‘visitor journeys’
  • We distilled and collated the different views and information into coherent intellectual framework
  • The interpretation planning formed the basis for briefing exhibition designers and informing the activity plan, learning strategies and digital interpretation plans.