We help organisations to think about the way in which the interest, value, significance and meaning of the heritage and culture they care for is communicated to people. We understand that to achieve measurable learning outcomes, we need to inspire visitors to focus, engage, question, reflect and come to their own understanding of what an object, site or experience means to them.

Our approach to learning and interpretative planning provides a clear structure for comprehensive coverage of key stories and themes. We offer a framework for detailed planning that can make the most of resources and devise the best means of delivery for different visitor groups and individuals.

We often combine the development of learning and interpretation plans with effective audience development and community engagement strategies, as part of an overall Activity Plan. We can suggest and lead research-based and creative ways of consulting with current and potential visitors, users, partners, volunteers and other key stakeholders.

Through our shared expertise in learning and interpretation, we are confident to contribute to the development of extended partnership projects with a focus on learning, engagement and participation. These projects often follow a shared theme and may include both informal and formal learning programmes, training, mentoring and the involvement of volunteers.

Case Studies

Arts & Crafts Hammersmith

Interpretation Planning as part of Activity Plan for ‘Arts and Crafts Hammersmith’


kelmscott-house-bodyClient: Emery Walker Trust and William Morris Society

  • Trust and the Society are located within 10 minutes walk of each other
  • Both occupy Grade II* listed buildings with important contents: Kelmscott House and 7 Hammersmith Terrace (the best preserved remaining arts and crafts domestic interior in England)
  • One joint professional member of staff
  • Two sets of committed and knowledgeable volunteers


Project: Arts and Crafts Hammersmith

  • A NLHF funded partnership project of just under £1m, involving both capital restoration work and activities
  • Aiming to build on each organisation’s strengths and generate more capacity and more visitors
  • Creating sustainable joint models for working with current and future audiences
  • Cementing local partnerships and extending reach into local community


How we helped

  • We brought our experience and knowledge of best practice in learning, interpretation and participation to the projects
  • We worked with the Joint Steering Group, staff and especially closely with a joint group of expert volunteers to agree the joint project aims and identify barriers to access and understanding
  • We planned and delivered workshops with volunteers to identify the key themes and storylines, target audiences and interests that overlapped both sites
  • We distilled and collated the different views and information into coherent shared intellectual framework for interpretation
  • The interpretation planning informed the activity plan, learning strategies and digital interpretation plans.